Tony Biel is the Founder at Criterion Business Development, a company that helps businesses define and attract better business prospects and clients. On the show, Tony outlines his 5-step process on how he helps companies discover who their A-list clients are and shares ways you can attract more of those clients into your company!
[1:20] How can we find more great and amazing customers to work with?
[2:05] Tony helps companies bring in more new business that looks like their top 5% of their best clients.
[3:45] What kinds of companies has Tony helped in the past?
[5:15] Tony breaks down his 5-step process on how he leads companies through the discovery process and helps them find amazing clients to work with.
[9:45] How does Tony help companies discover who their A-list clients are?
[16:05] Tony has a scorecard for companies to help prioritize and systematize what’s really important to the company when it comes to finding their best client.
[18:30] Change is hard and it can be difficult to help people move into this new direction.
[21:40] What are some of the common mistakes people make?
[26:15] Make sure your new strategy can withstand the ‘mom test.’
Mentioned in This Episode:
Call Tony: 612-845-2323
Email Tony: Tony@Criterionbd.com