Mark Coronna is the Area Managing Partner and Chief Marketing Officer for Chief Outsiders, a firm that providers contracting CMO executives and strategic management consulting services to companies in transition. On today’s show, Mark explains his process, the types of companies that benefit from a temprorary CMO, and how a company like his can help companies working through an acquisition or transition.
Key Takeaways:
[:30] Todd has some fun facts and statistics about company acquisitions.
[2:10] What do you do when you want to reach more quality prospects without breaking the bank?
[4:40] When does it make sense to hire a part-time or contracting executive?
[8:50] Small to midsize companies are looking to diversify and Mark’s firm can help you find new opportunities in your market.
[11:40] After finding key growth opportunities, Mark looks into how to actually execute an effective plan for the company.
[16:00] CEO’s have a hard time understanding the true value of what they’re getting in their marketing.
[18:25] What happens to the company’s existing marketing team when Mark and his team take over?
[20:45] What kind of mistakes does Mark seen over and over again?
[23:35] Marketing is complex and it only gets more so as the days go by.
[24:25] Can startups afford a company like Mark’s?
[26:20] Mark has published four free ebooks on the subject of marketing and growth that you can download on the Chief Outsiders website!
Mentioned in This Episode:
Email Todd: Todd@Dynastylc.com
Email Mark: MCoronna@ChiefOutsiders.com