Blois Olson is the Founder of Fluence Media, an agency that provides perspective, strategy, and execution to clients. They specialize in public affairs, litigation communication, labor/management, online/social media consulting, and crisis communication. Blois was listed in the “40 under 40,” by the Minneapolis-St. Paul Business Journal, at age 31, and recognized as a “Top Marketer,” by Minnesota Business magazine, in 2012. On today’s show, Blois discusses how businesses can position themselves in the right light, when it comes to their PR.
[:45] What’s Blois’s world like?
[2:50] How does Blois help his clients?
[4:00] Business can get dark and scary sometimes.
[5:45] Leaders need to be transparent, especially during times of uncertainty.
[9:30] How does Blois decide which form of media is the right platform to showcase his clients’ message on?
[10:25] Technology allows us to directly communicate with customers.
[15:35] What’s considered ‘newsworthy’?
[19:55] It boils down to reputation and storytelling. It’s not about hype!
[20:30] Do Blois and his team have to coach his clients on who their ideal audience is?
[25:45] When does it make sense to have a M&A conversation?
[30:30] How can companies create their own PR disruption?
[36:05] If you’re communicating and you’re first, you have the upper hand to directly target the right customers.
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