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Dynasty Leadership Podcast

It's great if you can pick when you hand over the reins, but what if that time picks you? “Does your company consistently meet or beat the targets you set?" “Do you have the right team rowing in the right direction?" “Is there something going on in your market or company that threatens your growth? "Are you considering transitioning the leadership of the company?" “Is there a clearly articulated long-term strategy?" We specialize in guiding Family-owned businesses with 50-500 employees to become Succession ready.
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Dec 9, 2019

Eric Mitchellette is the Founder of Strategic Business Coach, Inc. and has over 20 years of experience as a financial advisor and CFO. He helps small to medium-sized businesses understand their financials and helps them become cash flow positive. Eric shares his process and some of the things you need to consider when you are looking to get a financial expert to open up the company books.

 

Key Takeaways:

[1:35] How did Eric first get started in business planning and capital formation?

[3:15] Cash flow problems are common but sometimes business owners are not aware of what state their company is in until it’s too late.

[4:40] How does Eric help business owners and turn their businesses around?

[7:55] When Eric steps in, the biggest thing he has to do is educate business owners and leadership the state of the company and what that means.

[11:50] After Eric knows where the numbers are, then it comes to adjusting the owner’s draw from the company and to restructure the finances so that it makes sense.

[16:00] When owing money to vendors, what’s the best approach or financial plan to let them know the company plans to make good on their promises?

[19:25] What happens to the employees during this financial turn-around time?

[20:35] If an owner has to exit, what are some of their options?

[25:50] What kinds of mistakes do owners tend to make?

[27:55] Eric shares his thoughts on next-generation family management.

[28:55] Final words of advice: You can’t plan enough. Have a strategic plan in place.

 

Mentioned in This Episode:

Dynastylc.com

Email Todd: Todd@Dynastylc.com

Mitchellette.com

Sbciusa.com

Email Eric: EMitchellette@Sbciusa.com

Call Eric: 612-532-9284

Eric on LinkedIn

Nov 11, 2019

Paul Annett is the Owner of inTransition LLC. He has more than 25 years of experience in corporate management and consulting and has successfully helped first-generation family-owned businesses transfer their leadership to the second generation. Paul was also responsible for growing a privately-held printing services company from $40 million to over $140 million. In today’s episode, Paul shares the four stages teams go through before they become a high-performing and high-functioning team.

 

Key Takeaways:

[2:15] What types of clients does Paul usually work with?

[6:45] Instead of building a high-performing team first, Paul works with the individual leadership members first. Everybody might be very talented, but that doesn’t necessarily mean they work well together.

[10:00] Paul breaks down the four different phases a team goes before becoming a successful and high performing team.

[13:55] The first phase is the forming stage where leadership takes the time to really get to know each other. You’d be surprised that even siblings in leadership roles might discover something new about what it’s like working with their brother or sister.

[14:20] The next phase is the storming stage. Leadership members can be stuck in the storming stage for years if they’re not careful and it can lead to a lot of conflicts and lack of trust.

[16:45] What’s the difference between healthy conflict vs. unhealthy conflict?

[22:50] With every bright side, there is a shadow. It’s important for leaders to be aware of both their strengths and their weaknesses.

[27:40] The third stage is the norming stage. This is where leadership can begin to align the mission of the organization with systems and processes.

[30:25] How do you know when you’ve successfully completed one stage and ready to take on another?

[31:40] The next stage is the performing stage. This is the stage that a lot of people don’t always realize they’re in because everything is so easy!

[38:05] What are some of the biggest mistakes teams make when going through this process?

[41:00] What is considered ‘healthy friction’ within teams?

 

Mentioned in This Episode:

Dynastylc.com

Email Todd: Todd@Dynastylc.com

Paul on LinkedIn

Email: Paul@inTransition.com

On Becoming a Leader: The Leadership Classic, by Warren G. Bennis

Oct 7, 2019

Kurt Theriault is the President of Allied Executives, a locally-based peer group organization in the Twin Cities for CEOs, Business Owners, and Key Leader Executives. Kurt discusses on today’s episode who would be a right fit to join a peer group, some of the benefits, and some common mistakes new members tend to make. 

 

Key Takeaways:

[2:50] How did Kurt first discover Allied Executives? 

[7:00] Who is considered the ‘right’ member or client for Allied Executives?

[10:35] Being able to share your challenges in front of a room of like minded individuals really can help unblock you. 

[12:50] There are different types of peer groups out there. How do you know what’s right for you? 

[15:20] The good thing about attending a peer group is that you get workshops and continuous education on important topics and challenges you’re facing.

[18:00] Allied Executives has a diverse group of people that are local to the Minneapolis area. 

[19:00] When does it make sense to call a place like Allied Executives? 

[27:00] What are some of the biggest mistakes members tend to make?

[29:50] Kurt is active on LinkedIn. Feel free to reach out! 

 

Mentioned in This Episode:

Dynastylc.com

Email Todd: Todd@Dynastylc.com

Alliedexecutives.com

The Road Less Stupid: Advice from the Chairman of the Board by Keith J. Cunningham

Sep 9, 2019

Anne deBruin Sample is the CEO and Owner of Navigate Forward, where she helps executives in transition discover and find their dream jobs. A four-page resume is no longer sealing the deal, so it does take outside-of-the-box thinking to generate quality opportunities. Anne shares how her company can help executives find a career with purpose and meaning on this week’s episode!  

 

Key Takeaways:

[2:05] What does Navigate Forward do? 

[3:30] What does the average client look like for Anne? 

[4:05] Why do executives seek out Anne’s services? 

[7:15] Anne walks through the onboarding process when taking on a new client. 

[11:30] It really does take time and conscious thinking to discover your next career steps. This discovery process can’t be rushed. 

[13:40] Anne believes resumes are outdated. People simply don’t make hiring decisions on them anymore. 

[16:45] The next step is to network with your rolodex to find those dream opportunities. 

[18:15] Anne shares some of the worst networking meeting she’s ever taken and offers tips on how to network effectively. 

[19:55] It can take executives to land their dream job between 3 weeks to 18 months. It does take time and a bit of patience to get prepared. 

[23:40] Navigate Forward is still with you even after you’ve got the job. Anne and her team will help you with onboarding and transitioning! 

[26:35] What makes Navigate Forward different? 

[29:10] Anne shares some common mistakes executives tend to make when finding their dream job. 

[31:20] Building and maintaining your network is a critical process for any executive. 

 

Mentioned in This Episode:

Dynastylc.com

Email Todd: Todd@Dynastylc.com

Navigateforward.com

The 20-Minute Networking Meeting - Executive Edition: Learn to Network. Get a Job

Aug 12, 2019

Jim Zuehlke is a Principal at Cardinal Board Services, a company dedicated to maximizing the effectiveness of company boards. They can help you with everything from board member recruitment, onboarding, and facilitating. Jim shares his expertise on today’s show about how to onboard the perfect board member for your company based on size and vision.

 

Key Takeaways:

[4:00] A board for your company helps you keep current with the trends.

[4:55] When does it make sense to have a board?

[7:15] The very first thing that Jim likes to do is do an analysis on the company and see what types of board services they might need.

[12:15] After the analysis phrase, Jim likes to get everything down in writing so that everyone is clear about their next steps and he can also show this document to a potential board member.

[14:20] What does Jim mean by finding a ‘2X person’?

[17:00] How does Jim determine the right compatibility between a board member and the company?

[22:05] The process to onboard a new board member is slightly different than onboarding a team member or a C-suite executive.

[26:15] What are some of the biggest challenges of getting a board member?

[28:35] Is it beneficial to hire a board member that can open doors for them?

[31:15] Jim shares some of his thoughts about diversity and its importance.

 

Mentioned in This Episode:

Dynastylc.com

Email Todd: Todd@Dynastylc.com

Cardinalboardservices.com

Jim on LinkedIn

Email Jim: JimZ@Cardinalboardservices.com

Jul 8, 2019

John Morris and Ken Saddler are both CFO advisors for small-to-medium businesses at B2B CFO. Between them, John and Ken have over 50 years of financial experience. On today’s episode, you’ll learn the benefits of hiring an outside CFO to help grow your company, some common mistakes business owners tend to make when it comes to their products, and how you can get started on getting a better grasp on your financials.

 

Key Takeaways:

[1:20] What does B2B CFO do?

[2:20] How do you become an advisory CFO?

[3:30] What’s the difference between a CFO vs. a controller or an accountant?

[5:15] How hands-on do John and Ken get when it comes to a client’s financials?

[7:25] What kinds of entrepreneurs and companies do John and Ken work with?

[10:20] John and Ken share examples of what type of work their clients come to them for.

[15:55] What are some of the best ways to open up the financials with your managers?

[17:50] When do business owners really need CFO services?

[22:30] John and Ken share their process on how they onboard a new client.

[25:30] Stop giving your product or service away for less than its worth!

[29:55] What tips do John and Ken have for business owners that they can start doing today?

[33:40] John and Ken share some common mistakes they see in their industry.

 

Mentioned in This Episode:

Dynastylc.com

Email Todd: Todd@Dynastylc.com

B2bcfo.com

Email Ken: KSaddler@B2BCFO.com
Call Ken: 952-380-6406

Email John: JohnMorris@B2BCFO.com
Call John: 612-385-9199

Jun 10, 2019

Mark Coronna is the Area Managing Partner and Chief Marketing Officer for Chief Outsiders, a firm that providers contracting CMO executives and strategic management consulting services to companies in transition. On today’s show, Mark explains his process, the types of companies that benefit from a temprorary CMO, and how a company like his can help companies working through an acquisition or transition.

 

Key Takeaways:

[:30] Todd has some fun facts and statistics about company acquisitions.

[2:10] What do you do when you want to reach more quality prospects without breaking the bank?

[4:40] When does it make sense to hire a part-time or contracting executive?

[8:50] Small to midsize companies are looking to diversify and Mark’s firm can help you find new opportunities in your market.

[11:40] After finding key growth opportunities, Mark looks into how to actually execute an effective plan for the company.

[16:00] CEO’s have a hard time understanding the true value of what they’re getting in their marketing.

[18:25] What happens to the company’s existing marketing team when Mark and his team take over?

[20:45] What kind of mistakes does Mark seen over and over again?

[23:35] Marketing is complex and it only gets more so as the days go by.

[24:25] Can startups afford a company like Mark’s?

[26:20] Mark has published four free ebooks on the subject of marketing and growth that you can download on the Chief Outsiders website!

 

Mentioned in This Episode:

Dynastylc.com

Email Todd: Todd@Dynastylc.com

Chiefoutsiders.com

Email Mark: MCoronna@ChiefOutsiders.com

Mark on LinkedIn

May 6, 2019

David Mann is a classically-trained actor and uses his background to help companies tell better and more compelling stories. With over 25 years of experience, David teaches professional services leaders how to make an impact by clarifying their message. Does everyone in your company have a different idea of what you really do? David is here to help! Find out more about the great work David is doing on today’s show!

 

Key Takeaways:

[2:15] How did David get into acting and how does it connect with storytelling?

[3:25] How does David help companies and professionals create a compelling story?

[6:10] How much time do you typically have to grab someone’s attention?

[10:40] You have to win someone’s attention over and over. It’s not easy!

[12:40] What is David’s process to help people tell a compelling story?

[16:10] Your client is the hero of their own story, and truth be told, you’re not involved in their story. So, what are they looking for in their story and how can you connect them there?

[21:15] David always likes to ask the sales and marketing team what the company does. He will always get at least six completely different versions.

[30:00] After crafting your laser-focused message, you have to make sure it’s threaded through everything you’re doing in your messaging.

[32:15] What kinds of mistakes do companies tend to make when crafting their message?

[37:50] Go around your office and talk to the people that work there; ask them what the company does and see what they say!

 

Mentioned in This Episode:

Dynastylc.com

Email Todd: Todd@Dynastylc.com

Asimplemessage.com

Apr 8, 2019

Sally Peine helps guide mid-size companies through complicated HR practices. She works for Insperity, which is considered a Professional Employer Organization (PEO). If you’ve never heard of what a PEO does, don’t worry! Sally gives an in depth explanation on how a PEO can help business owners through complicated health care matters, employment work comps, and so much more that take up a lot of time and resources for a company.

 

Key Takeaways:

[2:00] What is a PEO?

[3:15] How does Insperity work?

[5:40] Each situation is very custom and personal, so the cost of a service like this is difficult to determine right off the bat without first understanding specifics.

[7:40] Sally shares an example of what it might look like to work with a PEO.

[11:25] What happens when you have to let somebody go?

[14:45] Keep your best practices and policy as clean as you possibly can.

[17:35] When is it the right time to use a service like Insperity?

[22:00] Insperity helps you simplify all the vendors you need for your company to run (like HR, employment lawyers, health care, etc) down to one partner.

[22:40] Insperity ideally works with business owners who have between 5 to 150 employees.

[23:15] Even though it’s a partnership, what kind of objections do owners typically have before outsourcing some of their key staff management practices to Insperity?

 

Mentioned in This Episode:

Dynastylc.com

Email Todd: Todd@Dynastylc.com

Insperity.com

Sally on LinkedIn

Call Sally: 952-960-5305

Email Sally: sally.peine@insperity.com

Mar 11, 2019

Lisa Kro was the Co-Founder of Mill City Capital, a private equity firm in Minnesota. Lisa has worked and served on a dozen different boards and has a wide range of experience; everything from non-profit to small business that turned into big business! On today’s show, Lisa is here to explain the importance of a board for your company, some of their responsibilities, and best practices to recruit new board members.

 

Key Takeaways:

[2:40] How did Lisa get started in becoming a board member?

[3:10] What’s the importance of having a board of directors?

[4:35] When does it become necessary to have a board of directors?

[5:20] What’s the difference between a board of directors vs. a board of advisors.

[7:25] For a board of advisors, who should fill those seats?

[10:00] What’s the purpose of a board?

[12:50] It’s important to have a diverse set of people sitting on the board to help bring new perspectives into your company.

[16:10] Who is in charge of setting the strategy for the business? Does the responsibility still fall on the CEO or is it now the responsibility of the board of directors?

[17:30] How can the board help with a CEO succession plan?

[19:45] Lisa shares how a board can help grow and develop talent.

[22:10] How often do mergers and acquisitions work out well for companies?

[25:20] You and your lawyer want to sit down and write out exit strategies for your board members.

[26:45] What kinds of fiduciary responsibilities does the board of directors have?

[28:15] How big should a board of directors be?

[30:00] To be a part of the board, how much of a time commitment is it?

[36:20] It’s important to reflect on past mistakes, but you should not dwell on them. Lisa recommends no more than 20% of reflection time during a board meeting.

[39:00] It’s really helpful to have an appointed mentor for new board members coming in.

[41:10] Another tip: Get board members to meet directly with high-performing employees.

 

Mentioned in This Episode:

Dynastylc.com

Email Todd: Todd@Dynastylc.com

Millcitycapital.com

Lisa on LinkedIn

Feb 12, 2019

Todd Eberhardt has switched the tables and will be the one being interviewed on this week’s show! Todd’s production assistant, David, will be hosting and asking Todd a series of questions about what Todd does at Dynasty Leadership and why he is a big advocate of the Catapult process.

 

Key Takeaways:

[2:40] Who is Todd and how did it all get started at Dynasty Leadership?

[5:45] David does a quick recap of each of the steps in the Catapult process.

[7:30] What does the average team look like when Todd is putting together a company?

[8:10] How can leaders start to plan for their future vision and story?

[10:40] The next step is defining your core values.

[12:00] Once you know where your values are, you will have an easier time defining the roles and responsibilities of each staff member.

[14:45] Todd takes leaders through a growth exercise where they envision their company at 5X growth.

[19:00] How do leaders establish a ‘meeting pulse’ in their company?

[22:00] How often does Todd meet with leadership teams to implement this process?

[22:55] What kinds of mistakes should you be aware of during this process?

[26:25] What have been the biggest takeaways for Todd over the years of using the Catapult process?

 

Mentioned in This Episode:

Dynastylc.com

Email Todd: Todd@Dynastylc.com

Call Todd: 612-845-2076

Jan 4, 2019

Todd Schroeder is the CEO of Aeration Industries International. When Todd took over the role, the company had just been acquired and was going through some transitions. Todd created a “why not” culture, balancing empathy and empowerment with high expectations, which resulted in Aeration becoming the employer of choice. Krista Ramirez briefly joins us on the show to discuss her role in recruiting new talent for Aeration.

 

Key Takeaways:

[2:20] How did Todd first get started?

[3:45] Todd gives a little bit of history behind Aeration and how they got started.

[5:50] Todd knew he had to build a culture around people and innovation.

[6:25] What did Todd look for when it came to hiring new talent?

[8:40] Todd brought earlier adopters in his team to help with the social media recruiting process.

[9:45] Krista jumps on to explain her recruiting process.

[11:00] Todd explains they were actively looking for good candidates on LinkedIn.

[14:30] What kinds of roles was Krista recruiting for?

[17:20] Before hiring someone new, Todd would do a team interview with the new candidate.

[19:00] How many people have Todd and his team hired over the years?

[22:50] Todd was very diligent and aware of the kind of culture he wanted to build, and in turn, the team and company prospered from it.

[25:55] What results did Todd see when the company focused on the people?

[28:50] What lessons did Todd learn along the way?

[30:50] Krista shares her thoughts on what she wished she had done differently.

[32:40] Todd offers advice on how you can get started recruiting on social media.

 

Mentioned in This Episode:

Dynastylc.com

Aireo2.com

Todd on LinkedIn

Krista on LinkedIn

Dec 11, 2018

Craige Thompson is an Entrepreneurial Patent Attorney at Thompson Patent Law as well as an author and a speaker. On today’s show, Craige gives insider knowledge on why someone should pursue a patent and when it’s not a good idea to do so. He also explains what the patent process looks like and things to be prepared for if you did decide to patent your invention!

 

Key Takeaways:

[2:20] Craige explains what a typical patent process looks like.

[3:10] Are patents a big deal? Do we really need one?

[4:15] When does it make sense to patent a product?

[5:50] What does Craige mean by ‘invention harvesting’?

[8:00] You can also check out Craige’s book as well, Patent Offense, for more info.

[10:25] “I have checked everything and there’s nothing like my product out there!” Chances are, Craige can find it.

[11:05] What is considered ‘prior art’?

[13:15] What is a ‘point of novelty’?

[15:50] Rejection of your patent is a good thing. That’s when the negotiation starts!

[17:15] Craige shares an example of what a ‘point of novelty’ looks like.

[19:15] Once you have your ‘point of novelty’ answers, it begins to unlock all the business questions you need to determine whether this patent makes sense to pursue.

[21:25] What kind of profit are you looking at if you do patent this product?

[23:00] Thinking of an exit strategy? A patent could increase the value of your company.

[26:25] Craige explains how someone can prioritize their claim strategy.

[29:00] Are patent really only for the big guys?

[31:55] How much would it cost to get a quick assessment of whether a patent is worth it or not?

[33:45] What kinds of mistakes do people usually make?

 

Mentioned in This Episode:

Dynastylc.com

Thompsonpatentlaw.com

Craige on LinkedIn

Nov 13, 2018

Jim Stelten is the Twin Cities Market Leader for BerganKDV, a professional services firm that solves problems and creates new opportunities for their clients in finance, HR, IT, and the C-Suite. On today’s show, Jim shares why he started his very own peer group, how it has helped him excel in his career, and how you can create an engaged peer group with lots of participation, as well.

 

Key Takeaways:

[1:40] Jim is a master networker and shares how he keeps track of it all.

[2:45] What does BerganKDV do?

[4:05] What did Jim do before working with BerganKDV?

[4:50] How did Jim get started utilizing peer groups?

[7:20] Jim explains some of the benefits of attending a peer group.

[8:45] These peer groups can become really vulnerable places where leaders can share what their day-to-day looks like.

[9:55] Todd shares an overview of how to create/start your own peer group.

[13:35] If you’re in a peer group, you have to participate! But don’t worry, there are facilitators there to help shy people get out of their shell.

[16:25] What does it take to make a peer group work well?

[20:45] Jim explains what a ‘debriefing’ situation looks like.

[23:35] What does Jim do in between meetups to keep everyone prepared and set for the next group meeting?

[26:00] Jim shares why he values peer groups so much.

[28:40] What kinds of lessons has Jim learned along the way?

[31:10] At the end of the day, you feel like a family.

 

Mentioned in This Episode:

Dynastylc.com

Bergankdv.com

Jim on LinkedIn

Oct 9, 2018

Rich Kelley is the co-founder of Search Fund Partners; his company has participated in over 125 acquisitions in the last 15 years since its creation and they’ve backed 170 different deal searchers. On today’s show, Rich takes you through the process from finding the right deal and finding the right leader for the company, to the end-game plan once the company has been acquired.

 

Key Takeaways:

[2:10] What did Rich start Search Fund?

[4:10] A lot of pairings and transactions are quite emotional for the founder and Search Fund helps navigate through that in a logical way.

[6:00] Todd does a quick overview of Rich’s process.

[8:20] What does Rich look for in a new CEO?

[11:10] Sometimes Rich will hire more than one person to fill in positions within the company and get them to work as a team. This allows for a more robust company.

[15:55] Rich gives a two-year budget to have his searchers find a deal and if they can’t get it done in two years, it’s best that they move on.

[17:10] Rich’s team looks at hundreds of deals a month; it’s really intensive and by the end, they will talk to roughly 200 perspective sellers on the phone.

[17:30] What kind of people are considered ‘sellers’?

[22:30] It’s way better to fully vet a deal and not get it done than to get into a bad deal.

[24:00] What is the transition process like between the new CEO and old CEO?

[24:40] What kind of challenges does a new CEO have in the beginning?

[31:05] After acquiring a company, what’s the end goal for Search Fund?

[34:55] What kinds of speed bumps do sellers experience along the way?

[36:40] Curious to know about Search Funds? Please visit the website!

 

Mentioned in This Episode:

Dynastylc.com

Searchfunds.net

Sep 17, 2018

Tony Biel is the Founder at Criterion Business Development, a company that helps businesses define and attract better business prospects and clients. On the show, Tony outlines his 5-step process on how he helps companies discover who their A-list clients are and shares ways you can attract more of those clients into your company!

 

Key Takeaways:

[1:20] How can we find more great and amazing customers to work with?

[2:05] Tony helps companies bring in more new business that looks like their top 5% of their best clients.

[3:45] What kinds of companies has Tony helped in the past?

[5:15] Tony breaks down his 5-step process on how he leads companies through the discovery process and helps them find amazing clients to work with.

[9:45] How does Tony help companies discover who their A-list clients are?

[16:05] Tony has a scorecard for companies to help prioritize and systematize what’s really important to the company when it comes to finding their best client.

[18:30] Change is hard and it can be difficult to help people move into this new direction.

[21:40] What are some of the common mistakes people make?

[26:15] Make sure your new strategy can withstand the ‘mom test.’

 

Mentioned in This Episode:

Dynastylc.com

Call Tony: 612-845-2323

Email Tony: Tony@Criterionbd.com

Criterionbd.com

Tony on LinkedIn

Aug 12, 2018

A specialist in career planning and development, George Dow has helped over 1,500 executives improve their career transition effectiveness, to ensure “fit” in their future position, and to review and help shape the strategic alignment of their chosen career path. On today’s show, George shares the Portfolio Life philosophy and how retirees can find a ‘new meaning’ after an important life chapter has closed in their life.

 

Key Takeaways:

[2:00] How did George get started in this line of work?

[3:45] There are four different types of retirees.

[4:25] So many retirees want to do more with themselves after the ‘honeymoon’ phase has worn off.

[5:35] George does a quick recap of what a Portfolio Life means.

[7:45] When executives and business owners finally retire, they have to let go of a huge work identity. It’s tough to navigate through.

[9:40] What kinds of baby steps can retirees do to dip their toes into something new and interesting?

[13:15] Ask yourself, “What are my top eight life achievements?”

[16:05] Don’t get analysis paralysis on your next new adventure. Get out and do things!

[17:15] George shares some personal stories of people who have really lived after retirement.

[25:10] Todd does a quick recap of the steps to achieving the Portfolio Life.

[27:55] What are some of the common mistakes people make while trying to achieve the Portfolio Life?

[30:50] George shares some quick tips you can implement today to get started.

 

Mentioned in This Episode:

Dynastylc.com

Georgedow.com

Georgedow.com “Will a Portfolio Life Become Your Second Half Story?”

Georgedow.com “Bridging to a Portfolio Life”

Portfolio Life: The New Path to Work, Purpose, and Passion After 50,
by David D. Corbett

Working Identity: Unconventional Strategies for Reinventing Your Career,
by Herminia Ibarra

Jul 9, 2018

Michael O’Halloran is the President of Michael & Gabriel and helps his clients improve their Search Engine Optimization (SEO) rankings, website design, and more. Michael shares his expertise on today’s show about why SEO is so important for new customers to find your business and offers simple tips any business owner can use today.

 

Key Takeaways:

[2:35] How did Michael get into SEO?

[6:25] How does Michael help his clients with SEO?

[11:00] Michael explains how a mom-and-pop business can get a leg up from a massive chain in the search engines.

[15:15] Google rewards sites that are active.

[18:40] Google doesn’t like it when you try to keyword stuff your blog article. They take that as you trying to trick their system and will punish you.

[19:35] What’s the difference between ‘on-page’ and ‘off-page’ SEO?

[26:05] Michael shares an example of what a competitor did to one of his SEO clients to force them off Google’s front page.

[31:10] Everybody sees the need for a website, but not everyone knows how to boost themselves up in the search engines.

[33:10] Not a lot of people go beyond the first page all that often.

[34:35] If you’re practicing ‘black hat’ techniques, you will get caught by Google. Don’t take shortcuts!

[36:55] What can business owners do to improve their search rankings?

 

Mentioned in This Episode:

Dynastylc.com

Mikeandgabe.com

Call Mike: 651-278-2099

Email Mike: MikeOH42@Gmail.com

Sportsfeelgoodstories.com

Google.com/analytics

Google.com/webmasters

Jun 11, 2018

Tyler Olson is an award-winning serial entrepreneur in several technology fields as well as the Founder of Modern Foundation, an analytics-first marketing social & search consultancy. Tyler is also a keynote speaker and frequently speaks for organizations such as IBM, 3M, Target, and more. On today’s episode, Tyler shares his experience on what it takes to build an engaging and fun work environment for his team, what Millennials in the workforce crave from their leaders, and how he weeds out toxic and damaging individuals from entering his company culture.

 

Key Takeaways:

[2:00] A quick introduction about Tyler.

[2:55] Tyler is currently exploring the digital nomad lifestyle.

[4:05] Who is Tyler and how did he get started as an entrepreneur?

[8:10] How does Tyler recruit through inspiration?

[13:50] What does Tyler mean by having a ‘bad cop’ filter?

[17:55] Tyler is honest with his employees. His company is not going to pay the highest salary, but they make up for that by having flexible hours and a healthy/fun work environment.

[21:00] What kind of misconceptions do people have about Millennials?

[24:20] How does Tyler define what a ‘life-long learner’ means?

[28:00] Tyler shares his core values for his company.

[35:20] A bad hire cost Tyler around $250,000.

[37:55] How can business owners run a better, and happier, business for the younger workforce?

 

Mentioned in This Episode:

Dynastylc.com

Modern.foundation

Tylerolson.net

Tyler on LinkedIn

Email: TOlson@Modern.Foundation

May 8, 2018

Sarah Sladek is the CEO of XYZ University, an organization that helps equip worldwide companies with valuable tools and information to engage Generations X, Y, and Z as executives, employees, members, leaders, and volunteers. Sarah is also the author of several books including, Talent Generation: How Visionary Organizations Are Redefining Work and Achieving Greater Success, which she discusses further in today’s episode!

 

Key Takeaways:

[2:05] Who is Sarah and how did she get started?

[3:20] Where are all the young professionals?

[5:20] Organizations are struggling to keep talent.

[6:15] Are Millennials really that ‘lazy’?

[7:30] What does Sarah do at XYZ University?

[8:40] What does Sarah mean by ‘Talent Generation’?

[10:55] Less than a 3rd of U.S. employees are engaged in the workplace and worldwide only 13% of employees are engaged.

[12:25] We can’t just manage anymore. We have to lead.

[16:25] Successful companies have stayed relevant because they’ve let experienced leaders collaborate with entry-level workers.

[19:00] Sarah shares a case study of how a workforce can thrive with a diverse set of talent and age ranges.

[21:05] Sounds obvious, but you have to put your people first, not the profit first.

[23:55] Very few companies carve out time to be up-to-date on trends.

[28:00] How can companies get better at collaborating with their younger employees?

[32:10] What are some of the most common mistakes companies make when it comes to retaining talent?

[35:00] What advice does Sarah have for business owners out there who want to keep more of their talent?

 

Mentioned in This Episode:

Dynastylc.com

Xyzuniversity.com

Sarah on LinkedIn

Talent Generation

Apr 10, 2018

Jerry Clark is the Founding and Managing Officer for SealedBid, a merger and acquisitions firm that was founded in 1993. Over the 25+ years since starting SealedBid, Jerry has worked with hundreds of individual owners on exit and succession strategies and successfully marketing their companies to qualified buyers. On the show, Jerry explains his company’s transaction process, how a company can exit successfully, and the steps buyers go through to purchase a company.

 

Key Takeaways:

[2:45] Jerry discusses his company’s structured transaction process.

[6:20] You need a couple of years to set your company up for a successful exit plan. You will not get the full value if you tried to sell it within one year.

[8:05] Similar to how you get your house ready for sale, you want to put essentially a fresh coat of paint and clean out the cobwebs in your company.

[12:05] How do companies exit successfully without letting their competitors know?

[15:30] Jerry discusses the steps involved on how to execute the exit strategy.

[22:05] What do buyers need to go through when they’re looking to buy a company?

[25:10] What’s the difference between a binding and a non-binding letter of intent?

[30:35] Jerry lists some common mistakes that can derail the succession process.

[33:45] Jerry offers some key advice for owners who are interested in creating a succession plan.

 

Mentioned in This Episode:

Dynastylc.com

Sealedbid.com

Jerry on LinkedIn

Mar 13, 2018

Today’s special episode features three guests instead of one! They’re a family-owned company featuring father, daughter, and son. In less than 4 years, the company has seen amazing growth with over 100 employees currently being employed. Todd sits down with Richard (Dick) Ward, the CEO; Ally Delagado, the CMO; and Andrew Ward, the COO of Merchology. The family discusses their unique target audience, why their company has seen such successful growth in such a short amount of time, and so much more!

 

Key Takeaways:

[2:15] Who is Dick and what does he do at Merchology?

[2:35] Who is Ally and what does she do at Merchology?

[2:50] Who is Andrew and what does he do at Merchology?

[3:15] What is Merchology about?

[5:00] Why did Dick intentionally hire his daughter, Ally, and his son, Andrew, into the company?

[7:05] How big is Merchology?

[8:15] Ally does a quick highlight on their target audience.

[10:40] What are millennials doing differently compared to the older generation?

[14:55] How does Merchology make it easy for customers to interact with the company?

[17:50] Merchology has a dedicated staff member oversee a customer’s order. Customers love it because they don’t feel like just a number.

[20:20] How does Merchology have absolutely no salespeople?

[23:05] How did Dick structure the company’s financing when he first started the company?

[25:35] Dick talks about one of Merchology’s core values.

[29:15] Why does Merchology say no to potential customers?

[32:25] Todd does a quick recap of the company’s 7 steps.

[33:40] What kind of challenges has Merchology experienced along the way?

[35:15] What goes into Merchology’s hiring process?

[39:45] What’s it like working with family?

 

Mentioned in This Episode:

Dynastylc.com

Merchology.com

Dick on LinkedIn

Ally on LinkedIn

Andrew on LinkedIn

Feb 13, 2018

Robert McDowell is the Founder and President of McDowell Agency, a full-service firm that offers private investigation and background checks. The firm completes over 50,000 background checks a year for various companies, both on the national and international level. On today’s show, Robert offers advice to business owners and discusses the very important reasons why a business, small or big, should get background checks on a potential hire.

 

Key Takeaways:

[1:45] How did Robert get into private investigation and this industry?

[2:25] Why would someone need a private investigator?

[3:20] Is being a private detective as glamorous as the TV shows make it out to be?

[5:40] How much does it cost to do a background check?

[6:40] If you want to hire somebody for your leadership team, typically that consists of a criminal check, verification of any licenses and degrees, and verifying prior employers.

[7:55] How does this process work?

[9:40] Do employers really need to do a background check?

[11:35] What kind of businesses should do a background check?

[16:35] Get your forms and business processes reviewed regularly so that you can make it easy to get a background check done.

[20:00] When was the last time you heard of a treasurer cooking the books? It happens regularly and the worst part is it could have been prevented.

[22:55] Do not lie on your application form. If you’ve been convicted of a crime, tick the box yes. Lying on it will lead to an immediate disqualification.

[24:50] There is no universal standard as to where criminal records are held. This is why it really does pay to have an expert check multiple sources.

[26:05] What kind of mistakes do business owners tend to make when it comes to doing a background check?

[29:10] What can business owners do today to get started?

 

Mentioned in This Episode:

Dynastylc.com

Mcdowellagency.com

Toll-Free Number: 877-644-3880

Local Minnesota Number: 651-644-3880

Jan 9, 2018

Kevin St.Clergy is a Partner and Chief Practice Development Officer at MedPB as well as the Co-founder of Online Review Builder. On today’s show, Kevin discusses how to build social proof in your business and why reviews are a gateway to building trust online. Too many business owners underestimate the value of social proof and it’s costing them business!

 

Key Takeaways:

[1:50] Who is Kevin and what does he do at MedPB?

[2:30] How does Kevin define social proof?

[3:50] Don’t think online reviews are important to your business? Think again.

[6:25] Kevin has data that proves if you have more Google reviews than your competition, you will see growth as much as 50-100% a year.

[7:05] What do businesses owners have to do to create social proof?

[9:00] Most businesses don’t have a process to help happy customers leave a review.

[12:15] Kevin has created software so that people who rate your business 3 stars or less receive a form for them to fill out, giving businesses a second chance to fix a problem.

[13:30] You have to see a complaint as a gift. If you find out your customer is unhappy, give them a call!

[15:00] What are some of the best ways to get reviews from your customers? Kevin offers three easy steps.

[20:00] What kinds of mistakes do business owners typically make when it comes to generating social proof?

[21:15] Some businesses owners hate to ask for reviews, it feels too salesy. Here’s why you need to overcome this.

[23:15] Google is beginning to look at how many reviews you’re responding to online and uses it toward their rankings. Reply to your reviewers! A quick thank you back can make a ton of difference.

 

Mentioned in This Episode:

Dynastylc.com

Medpb.com

Brightlocal.com — Local Consumer Review Survey 2016

Brightlocal.com — Local Consumer Review Survey 2017

A Complaint Is a Gift: Using Customer Feedback as a Strategic Tool, by Claus Møller and Janelle Barlow

Kevin on LinkedIn

Dec 12, 2017

Mark Coronna is the Chief Marketing Officer of Chief Outsiders, a company focused on accelerating growth for their customers. Today’s show focuses on the importance of a value proposition. Mark has seven key points to consider when it comes down to explaining your value proposition to your customers, how to market it in the best way, and how to keep it relevant as the markets change years later. Value propositions are incredibly vital to the growth of your company and it is not something you should skim over!

 

Key Takeaways:

[1:35] What does Mark do for Chief Outsiders?

[6:05] Every company needs a value proposition. A value proposition is the heart of what you offer.

[7:00] Only 7% of leadership teams can articulate their own company’s value proposition. However, a majority of them think that 85% of their employees can articulate it. That simply doesn’t work!

[7:45] Markets can change. Is your value proposition still relevant in today’s market after being in business for 3-5-10 years?

[9:00] How do you discover your value proposition and make sure it’s is still relevant as well as communicated well within the company? Here are seven points to consider.

[11:40] How does Mark define ‘distinctive competences’?

[16:45] Write the value proposition in your customer’s language. Don’t make it sound like something only Ph.D.s can read (unless they are your target customer).

[19:10] Validate your value propositions with your customers. Get them to take a survey or even interview them one-on-one.

[19:45] Adopt an ‘outsider’ perspective and really make your benefits obvious to the customer. No one really cares if you’ve been in business since 1962.

[24:25] You may have 4-6 different types of value propositions to bring to the customer, but it’s important to get the order right between each of these. Which one is the most important to you and your customers?

[26:00] How do you accurately market these value propositions to your customers?

[29:35] Once you finally have your value propositions down, how do you go about making sure it’s still relevant three years later?

[32:40] Todd does a quick recap of all seven points.

[33:45] What kind of mistakes do companies typically make when trying to find, and then market, their value propositions?

[35:00] What things should someone focus on if they were trying to implement something like this today?

[38:00] Value propositions are vital when it comes to your company’s growth and quality of service.

 

Mentioned in This Episode:

Dynastylc.com

Chiefoutsiders.com

About Mark

Call Mark: 612-554-0081

Mark on LinkedIn

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