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Dynasty Leadership Podcast

It's great if you can pick when you hand over the reins, but what if that time picks you? “Does your company consistently meet or beat the targets you set?" “Do you have the right team rowing in the right direction?" “Is there something going on in your market or company that threatens your growth? "Are you considering transitioning the leadership of the company?" “Is there a clearly articulated long-term strategy?" We specialize in guiding Family-owned businesses with 50-500 employees to become Succession ready.
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Now displaying: March, 2018
Mar 13, 2018

Today’s special episode features three guests instead of one! They’re a family-owned company featuring father, daughter, and son. In less than 4 years, the company has seen amazing growth with over 100 employees currently being employed. Todd sits down with Richard (Dick) Ward, the CEO; Ally Delagado, the CMO; and Andrew Ward, the COO of Merchology. The family discusses their unique target audience, why their company has seen such successful growth in such a short amount of time, and so much more!

 

Key Takeaways:

[2:15] Who is Dick and what does he do at Merchology?

[2:35] Who is Ally and what does she do at Merchology?

[2:50] Who is Andrew and what does he do at Merchology?

[3:15] What is Merchology about?

[5:00] Why did Dick intentionally hire his daughter, Ally, and his son, Andrew, into the company?

[7:05] How big is Merchology?

[8:15] Ally does a quick highlight on their target audience.

[10:40] What are millennials doing differently compared to the older generation?

[14:55] How does Merchology make it easy for customers to interact with the company?

[17:50] Merchology has a dedicated staff member oversee a customer’s order. Customers love it because they don’t feel like just a number.

[20:20] How does Merchology have absolutely no salespeople?

[23:05] How did Dick structure the company’s financing when he first started the company?

[25:35] Dick talks about one of Merchology’s core values.

[29:15] Why does Merchology say no to potential customers?

[32:25] Todd does a quick recap of the company’s 7 steps.

[33:40] What kind of challenges has Merchology experienced along the way?

[35:15] What goes into Merchology’s hiring process?

[39:45] What’s it like working with family?

 

Mentioned in This Episode:

Dynastylc.com

Merchology.com

Dick on LinkedIn

Ally on LinkedIn

Andrew on LinkedIn

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