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Dynasty Leadership Podcast

It's great if you can pick when you hand over the reins, but what if that time picks you? “Does your company consistently meet or beat the targets you set?" “Do you have the right team rowing in the right direction?" “Is there something going on in your market or company that threatens your growth? "Are you considering transitioning the leadership of the company?" “Is there a clearly articulated long-term strategy?" We specialize in guiding Family-owned businesses with 50-500 employees to become Succession ready.
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Now displaying: October, 2022
Oct 10, 2022

Jennifer Zick is the Founder and CEO of Authentic Brand, a community of Fractional CMOs who help growing businesses Overcome Random Acts of Marketing™ and confidently take the next right step to build revenue. In this episode, Jennifer shares how a fractional CMO can help revitalize your business when you’re in the middle of the growth stages. She offers a seven-part framework to help break out of any marketing funk you might have.

 

Key Takeaways:

[2:20] A little bit about Jennifer and her business.

[2:50] For a startup, what are the core executive roles in the very beginning?

[5:10] When does it make sense to hire a fractional CMO?

[9:50] There are seven key steps to reaching authentic marketing growth.

[15:00] How does Jennifer stress-test a company’s ambitious marketing goal?

[18:00] After setting clear goals, it’s about setting clear priorities.

[22:15] What do you do when a more dominant and aggressive competitor steps in and is stealing all of your business?

[27:40] How do Jennifer and her team think about marketing strategy?

[29:55] What is a lead? It’s important you define it clearly.

[34:20] You should be thinking about your organization like a baseball team.

[38:40] You need to track all of your marketing outlets!

[41:50] Don’t guess at how to build a marketing team.

[45:00] Jennifer would love to get in touch! Reach out to her on LinkedIn!

 

Mentioned in This Episode:

Dynastylc.com

Email Todd: Todd@Dynastylc.com

Authenticbrand.com

Jennifer on LinkedIn

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