Todd Schroeder is the CEO of Aeration Industries International. When Todd took over the role, the company had just been acquired and was going through some transitions. Todd created a “why not” culture, balancing empathy and empowerment with high expectations, which resulted in Aeration becoming the employer of choice. Krista Ramirez briefly joins us on the show to discuss her role in recruiting new talent for Aeration.
[2:20] How did Todd first get started?
[3:45] Todd gives a little bit of history behind Aeration and how they got started.
[5:50] Todd knew he had to build a culture around people and innovation.
[6:25] What did Todd look for when it came to hiring new talent?
[8:40] Todd brought earlier adopters in his team to help with the social media recruiting process.
[9:45] Krista jumps on to explain her recruiting process.
[11:00] Todd explains they were actively looking for good candidates on LinkedIn.
[14:30] What kinds of roles was Krista recruiting for?
[17:20] Before hiring someone new, Todd would do a team interview with the new candidate.
[19:00] How many people have Todd and his team hired over the years?
[22:50] Todd was very diligent and aware of the kind of culture he wanted to build, and in turn, the team and company prospered from it.
[25:55] What results did Todd see when the company focused on the people?
[28:50] What lessons did Todd learn along the way?
[30:50] Krista shares her thoughts on what she wished she had done differently.
[32:40] Todd offers advice on how you can get started recruiting on social media.
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