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Dynasty Leadership Podcast

It's great if you can pick when you hand over the reins, but what if that time picks you? “Does your company consistently meet or beat the targets you set?" “Do you have the right team rowing in the right direction?" “Is there something going on in your market or company that threatens your growth? "Are you considering transitioning the leadership of the company?" “Is there a clearly articulated long-term strategy?" We specialize in guiding Family-owned businesses with 50-500 employees to become Succession ready.
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Now displaying: June, 2019
Jun 10, 2019

Mark Coronna is the Area Managing Partner and Chief Marketing Officer for Chief Outsiders, a firm that providers contracting CMO executives and strategic management consulting services to companies in transition. On today’s show, Mark explains his process, the types of companies that benefit from a temprorary CMO, and how a company like his can help companies working through an acquisition or transition.

 

Key Takeaways:

[:30] Todd has some fun facts and statistics about company acquisitions.

[2:10] What do you do when you want to reach more quality prospects without breaking the bank?

[4:40] When does it make sense to hire a part-time or contracting executive?

[8:50] Small to midsize companies are looking to diversify and Mark’s firm can help you find new opportunities in your market.

[11:40] After finding key growth opportunities, Mark looks into how to actually execute an effective plan for the company.

[16:00] CEO’s have a hard time understanding the true value of what they’re getting in their marketing.

[18:25] What happens to the company’s existing marketing team when Mark and his team take over?

[20:45] What kind of mistakes does Mark seen over and over again?

[23:35] Marketing is complex and it only gets more so as the days go by.

[24:25] Can startups afford a company like Mark’s?

[26:20] Mark has published four free ebooks on the subject of marketing and growth that you can download on the Chief Outsiders website!

 

Mentioned in This Episode:

Dynastylc.com

Email Todd: Todd@Dynastylc.com

Chiefoutsiders.com

Email Mark: MCoronna@ChiefOutsiders.com

Mark on LinkedIn

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