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Dynasty Leadership Podcast

It's great if you can pick when you hand over the reins, but what if that time picks you? “Does your company consistently meet or beat the targets you set?" “Do you have the right team rowing in the right direction?" “Is there something going on in your market or company that threatens your growth? "Are you considering transitioning the leadership of the company?" “Is there a clearly articulated long-term strategy?" We specialize in guiding Family-owned businesses with 50-500 employees to become Succession ready.
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Now displaying: October, 2020
Oct 12, 2020

Geoff Thatcher is the Founder and Chief Creative Officer of Creative Principals and the author of The CEO's Time Machine, a fictional story about how a CEO created one of the most innovative companies in the world. Geoff shares his unique view and perspectives on how to elevate a brand through powerful stories and examples that will help you stand out from your competition! 

Key Takeaways:

[4:05] By being so obsessed with only looking to the future, you can miss key insights and lessons that were learned from the past.

[7:35] When it comes to innovation and new decisions, the most important thing you have to do is make a decision, even if it’s the wrong decision. 

[8:40] No matter what, there’s never enough information out there. 

[10:50] How did Geoff get into this line of work? 

[13:50] The book is written like a theme park ride. What does that look like? 

[17:20] The experience model of track, trust, inform, interalize, and act is rooted in psychology as well in history. 

[19:30] How do you build unique companies in ‘traditional’ industries and create a message that stands out from the competition? 

[24:15] Once you know the type of person you are serving, then you can build a story around that avatar. 

[26:00] What are some of the common mistakes Geoff sees people making? 

[28:30] Tell a good story and no one will complain. 

[30:00] Goeff shares an example of how you can create a story and make it memorable. 

 

Mentioned in This Episode:

Dynastylc.com

Email Todd: Todd@Dynastylc.com

Creativeprincipals.com

Geoff on LinkedIn

Ceotimemachine.com

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