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Dynasty Leadership Podcast

It's great if you can pick when you hand over the reins, but what if that time picks you? “Does your company consistently meet or beat the targets you set?" “Do you have the right team rowing in the right direction?" “Is there something going on in your market or company that threatens your growth? "Are you considering transitioning the leadership of the company?" “Is there a clearly articulated long-term strategy?" We specialize in guiding Family-owned businesses with 50-500 employees to become Succession ready.
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Now displaying: January, 2017
Jan 10, 2017

Blois Olson is the Founder of Fluence Media, an agency that provides perspective, strategy, and execution to clients. They specialize in public affairs, litigation communication, labor/management, online/social media consulting, and crisis communication. Blois was listed in the “40 under 40,” by the Minneapolis-St. Paul Business Journal, at age 31, and recognized as a “Top Marketer,” by Minnesota Business magazine, in 2012. On today’s show, Blois discusses how businesses can position themselves in the right light, when it comes to their PR.

 

Key Takeaways:

[:45] What’s Blois’s world like?

[2:50] How does Blois help his clients?

[4:00] Business can get dark and scary sometimes.

[5:45] Leaders need to be transparent, especially during times of uncertainty.

[9:30] How does Blois decide which form of media is the right platform to showcase his clients’ message on?

[10:25] Technology allows us to directly communicate with customers.

[15:35] What’s considered ‘newsworthy’?

[19:55] It boils down to reputation and storytelling. It’s not about hype!

[20:30] Do Blois and his team have to coach his clients on who their ideal audience is?

[25:45] When does it make sense to have a M&A conversation?

[30:30] How can companies create their own PR disruption?

[36:05] If you’re communicating and you’re first, you have the upper hand to directly target the right customers.

 

Mentioned in This Episode:

Dynastylc.com

Fluence-media.com

 

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